What is the project about?

Lookback is an app that helps users preserve and relive their memories by organizing and telling the story behind their photos. It allows users to easily access and relive past experiences.

Who did I collaborate with?

I had the pleasure of working with the talented MetaLab team, specifically the Design Director, Kai Reader. Our client for this project was Lookback.

Scope of responsibilities

We were tasked with designing a new iOS app from scratch, utilizing the latest technologies and user experience best practices to deliver a seamless and intuitive user interface.

The primary challenges that we faced

The main challenge in designing the new iOS app was determining its structure, features, and user-friendly way to narrate photo stories.

Factors that have influenced user behavior

Ease of use, as determined by user research, was the primary factor that influenced the user behavior

Effect on achieving business objectives

Despite limited download numbers, the app has received exceptional user feedback with a high rating of 4.9 stars at the time of writing.