What is the project about?

Self is a financial technology company with a mission to help people build credit, particularly those who are new to credit or who might not have access to traditional financial products.

Who did I collaborate with?

I had the pleasure of working with the talented MetaLab team, specifically the Design Director, Kai Reader & another Product Designer, Carrie Booth. Our client for this project was Self.

Scope of responsibilities

As a member of the design team, my role was to come up with a direction to update the user interface of the Self iOS app, while maintaining consistency with the company's established brand. Additionally, I collaborated with my colleague Carrie to implement a design system and all the other functionalities.

The primary challenges that we faced

The biggest challenges faced during the redesign of Self's UI included broken combo navigation in the hamburger menu, scattered content, and a lack of a clear summary of credit status. These issues were addressed through a comprehensive redesign and reorganization of the interface.

Factors that have influenced user behavior

The redesign of the user interface resulted in improved navigation, accessibility of key information, and increased clarity, as evidenced by user engagement and satisfaction metrics obtained through research.

Effect on achieving business objectives

The redesign was well-received by the client, who expressed eagerness to implement the designs in order to drive further growth for their business. At the time of the redesign, the client's annual recurring revenue was approximately $150 million.